To promote and sell physical products, the use of photography is a very common practice. The truth is that the average consumer targeted has a very limited attention span. In addition, it is also known that the intended target will typically need multiple exposures to the targeted item before they finally give it proper attention and then serious consideration to purchasing it. Photography of poor quality will never be able to sell the product immediately and in truth, looking ahead to the future!
Clever marketing executives put a lot of effort into the creation of product advertisements that are perfect for glossy magazines, billboard signs and those posters on display in the Underground in London. It is then up to the photographer to best fashion a way that will represent just what the ad executive had in mind and visually capture it.
Product photos either are created to accurately show the appearance of the product by graphical artists, or are based on a real image. Whether it is a can of Coke shown with a dripping bead of water on it, or a perfume bottle captured without that negative reflection caused by the lighting, a positive starting point is required.
After the initial ideas are explored, the real work gets underway. The original photographs must be turned into something that best represents the originally intended ideas while also making the products involved look absolutely incredible. The entire attention must be focused on creating that perfect marketing image that will attract the intended target and make them want to waste no time in obtaining this product that has aroused all senses!
The truth of the matter is that a picture really is worth a thousand words! One can get their point across in a stunning way when they capture that perfect image and then combine it with other attractive elements that visually match the product and the intended market such as beautiful typography.
It takes knowledge, skills and a genuine passion for the work to create a marketing image that best represents a brand. And understanding that companies only get that one chance to make a positive first impression for their product or for their brand, nothing short of excellence will get the job done.
The truth of the matter is that it is so important that things are right the first time in these matters, because any negative impressions that might be created will truly be impossible to overcome moving forward!